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Wednesday, 27 November 2013

Proven Techniques for lead generation – Redspark Technologies (Part - I )

Simple question, ask to your self as why you are in the business? Answer is getting profit. Another question is who to earn profit? By selling your product or service to customers, for this you need potential buyers for the same. Question arises how to generate business leads.

Following steps should be incorporated for getting successful business leads:
1. Mission, Vision, and Values
For any business one should know some basics or fundamentals. Question yourself why you are in the business? IF you don't have answer to these questions then your business might sink in mid of sea or might not even sail.

2. Deep search of your targeted audience, size of market and most competitors analysis
Know what is your specialty? Will it meet the requirements of your customers? Do you think you are in market? Can you hit big fish of market? Know your competitors? Do your product or service is having good demand?

3. Perspective

After step #3 you will come to know about your potential buyers & their requirements. After competitors research come up with the idea as how you are isolated from others.

4. Communique
Presentation is key thing. How do you represent against your buyers makes a big difference. You should use words that tempts buyers to buy your product or service. Know your competitors product and design your stuff accordingly, but don’t compare in negative sense. Mention what are good qualities of your stuff.

5. Visual Modules
Visual consistency. Visual effects have greater impact on visitors select best colors, styles and type accordingly so that users are not getting bored. Same this needs to be replicated to your offline stuffs like brochures, letterheads, social networking accounts, mass emailing and what every materials you are pushing out.

6. Deciding Features
Decide the scope of website. Which functionalities you want to include? What corrections are needed? What are the number of pages, its layout. Proactively decide these things.

7. Keyword Research
Keywords are important for generating leads. You must know with which possible keywords your potential buyers are browsing for you. Targeting those specific keyword for respective page is inevitable. Thorough keyword research is needed.

8. Site-map
Cluster of pages that determines the navigation for users as well as search engines. It shows all the information of web-pages. Saves all information for visitors and sequence of pages. It helps visitor to navigate on respective page this makes easy for visitor and might become a lead.

9. Wire-frames 
Wireframes acts like skeletal of website. Wireframes shows the structure of website moreover it has other functions also. Backbone for responsive website designing. Tool for how user experience but it affects search-friendliness.

10. Moodboards
Moodboards describes the style. Visual regulation are executed online at Moodboards. All visual stuff Colors, button styles, background management, are set for headers, links, and body text.

11. Designing
All the preparation comes to live by combining wire-frames and mood-boards. The visual prominence of the elements are balanced against each other, as usability and the brand come together.

12. Development
 
As designing is finalized it is converted into website pages by HTML & CSS programming. Next is back-end programming: integration, custom features, content management system and database development.

13. Browser Testing and Final Review 

Cross browser testing should be double checked and see if it works on mobile devices and desktop. Keeping in mind search engines pages should load fast and should be bug-free.

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